GEO and AI search visibility: get your business cited in AI answers
GEO, or generative engine optimization, is the work of making your website easy for AI answer engines to read, trust and quote. Canexi Studios LLP, based in Gurgaon, India and Toronto, Canada, runs GEO and SEO as one workstream for businesses worldwide, starting with a free scan of your site.
What is a GEO score, and how do I get one for my website?
A GEO score rates how readable and quotable your website is to AI answer engines such as ChatGPT, Claude, Perplexity and Google's AI Overviews. Canexi Studios scans your public pages for free, then releases the score and the first half of the findings when you book a 30-minute call.
See how AI search reads your website
A scan of AI crawler access, structured data, quotable content and on-page basics, then a call to go through what the results mean for your business.
The score comes from a scan of your public pages only. It cannot see your analytics, private pages or the answers AI tools give about you today.
How is GEO different from SEO?
SEO gets you ranked in Google's list of links. GEO gets your content cited directly inside an AI-generated answer.
SEO: ranking in search results
Technical fixes (page speed, crawlability, structured data) plus content built around the exact terms your buyers search for.
GEO: getting cited by AI answers
Content structured so tools like ChatGPT, Perplexity, and Google's AI Overviews can extract a direct, quotable answer and attribute it to you.
Canexi Studios treats these as one workstream. The same page structure, a direct answer followed by supporting detail, tends to perform in both a traditional search snippet and an AI-generated summary.
What does Canexi Studios change on a website for GEO?
The free scan checks the same four areas the work covers.
AI crawler access
Robots rules and an llms.txt file so AI crawlers can reach your pages and know which ones matter, checked against the crawlers behind ChatGPT, Perplexity, Claude and Google.
Structured data
JSON-LD describing your organization, services and FAQs, so machines read who you are and what you offer without guessing.
Quotable content
Pages that open with a direct answer under a question-shaped heading, followed by supporting detail, so a paragraph can be lifted into an answer intact.
On-page basics
Titles, descriptions, headings and internal links that say plainly what each page is about.
What happens after the free scan?
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The scan
Canexi Studios scans your public pages for AI crawler access, structured data, quotable content and on-page basics.
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The call
A 30-minute call goes through your score, what the findings mean for your business, and what to fix first.
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The scope
Fixes are scoped after the call, based on what the scan found and what your site is built on.
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The build
Canexi Studios makes the changes, or hands your developer a prioritized fix list if you would rather do it in-house.
Who is GEO work for?
Businesses whose buyers ask AI tools or Google a question before contacting a supplier, and who want their site to be the source those tools quote. It suits a company with an existing website as much as one planning a new build, since the same structure applies to both.
Common questions about GEO and the free GEO score
What is a GEO score?
A GEO score rates from 0 to 100 how readable and quotable your website is to AI answer engines. The free version covers four areas: AI crawler access, structured data, quotable content and on-page basics. It is based on a scan of your public pages only.
How does the free GEO score work, and what happens to my details?
Canexi Studios scans your public pages for free and releases the score when you book a 30-minute call, so the results can be explained by someone who can answer questions about your site. The report shows about half of the findings, and the rest are covered on the call. Your name, email, phone number, company and website address are used to run the scan, follow up about your result and prepare for the call.
Is GEO different from SEO?
Yes, but they overlap. SEO aims to rank your pages in a list of search results. GEO aims to get your content quoted inside an AI-generated answer. Both reward clear structure and direct answers, so Canexi Studios plans them together.
Can you guarantee ChatGPT or Perplexity will cite my business?
No. Nobody controls what an AI tool says. Canexi Studios fixes what sits within your site's control, such as crawler access, structured data and how quotable the content is, which makes citation possible but does not promise it.
Do I need GEO if I already do SEO?
Possibly not much extra, if your pages already answer buyer questions directly and your technical setup is sound. The free scan shows where the gaps are, so you can see what is missing before deciding.
See how AI search reads your site
Run the free scan above, or book a call and we will look at your site together.