Custom CRM and CMS development, websites, and search visibility, built as one system
Canexi Studios LLP provides custom CRM and CMS development, lead-generation websites, SEO/GEO ranking, and social media management for businesses in India and worldwide. Each service below can be hired on its own or combined into one connected build, with the CRM, CMS, website, and content sharing the same data and message.
What does custom CRM development from Canexi Studios include?
A system built around your sales process, not one you configure your process around.
Built from your actual pipeline
Pipeline stages, fields, and permissions modeled on how your team already sells, not a generic template with stages renamed.
Connected, not isolated
The CRM connects directly to your website's lead forms, so a form submission becomes a tracked record without manual entry.
Reporting on your metrics
Dashboards built around the numbers your team actually reviews, lead source, pipeline stage, response time, instead of a fixed default report.
Migration support
Existing contacts and deal history get migrated in as part of the build, so switching systems doesn't mean starting from zero.
An example CRM, built around Northline Supply's own pipeline
Its pipeline stages, lead log, and follow-up sequence live in one place instead of a spreadsheet and three separate tools.
Sample workspace, shown for illustration. Not a real client's data.
What does custom CMS development from Canexi Studios include?
Built around the pages and content types you actually publish, not a generic CMS you retrofit to fit them.
Modeled on your real page types
Page types, fields, and permissions match how your site is actually organized, not a generic template with sections renamed.
Feeds the same pipeline
A published case study or gated guide reaches the same CRM record a form submission would, instead of sitting in the CMS on its own.
SEO checked before it publishes
Meta titles, descriptions, and schema get flagged inside the editor before a page goes live, instead of getting fixed after Google has already crawled it.
Content and URL migration
Existing pages, images, and URLs get migrated in as part of the build, with old links redirected so nothing that already ranks in Google breaks.
Where Northline Supply's pages actually get published
A draft moves from the editor to review, then a scheduled publish, tracked the whole way without leaving the page.
Sample workspace, shown for illustration. Not a real client's data.
What makes a website "lead-generation" rather than just a brochure site?
A brochure site describes the business. A lead-generation site is built to convert a visitor into an inquiry.
One clear primary action
Every page points toward a single next step, book a call, request a quote, fill a form, instead of competing calls to action.
Forms that actually route somewhere
Contact and quote forms connect straight into your CRM, so a submission becomes a follow-up task, not an email someone has to remember to check.
Written for readers and search engines
Page copy answers the questions real buyers search for, structured so both people and Google can find the answer quickly.
Fast by default
Lightweight code and compressed images, so the site loads quickly on a mobile connection instead of losing visitors before it renders.
What's the difference between SEO and GEO (AI search visibility)?
SEO gets you ranked in Google's list of links. GEO gets your content cited directly inside an AI-generated answer.
SEO: ranking in search results
Technical fixes (page speed, crawlability, structured data) plus content built around the exact terms your buyers search for.
GEO: getting cited by AI answers
Content structured so tools like ChatGPT, Perplexity, and Google's AI Overviews can extract a direct, quotable answer and attribute it to you.
Canexi Studios treats these as one workstream: the same page structure, direct answers followed by supporting detail, tends to perform in both a traditional search snippet and an AI-generated summary.
What if my problem doesn't fit any of the services above?
Book a 30-minute call below and Canexi Studios will tell you if it's a fit before anything gets scoped.
Pick a time below. Come with a short, honest list of what's not working, that's more useful than a polished brief.
Common questions about Canexi Studios' services
How long does a custom CRM build typically take?
It depends on how many pipeline stages and integrations the CRM needs. Canexi Studios sets the exact scope and timeline after mapping your sales process, not before.
Do I need a new website if I already have a CRM?
Not necessarily. If your existing CRM fits your sales process, Canexi Studios can connect a new or rebuilt website to it directly rather than replacing software that already works.
Can Canexi Studios manage social ads without also building the website?
Yes. Social media management and Meta ad campaigns are available as a standalone engagement, separate from CRM or website work.
What platforms do you build CRMs and CMS systems on?
Canexi Studios chooses the CRM and CMS platform based on what the project needs rather than defaulting to one platform by habit, so the technology varies from project to project.
Not sure which piece you need?
Send us your list of issues and we'll tell you which of these actually applies before you commit to anything.
What does social media management include at Canexi Studios?
Organic content and Meta ad campaigns, built around the same message as the rest of your funnel.
Meta ad campaigns
Ad creative and targeting built to send traffic to the same offer your website and CRM are set up to capture, not a disconnected campaign running in parallel.
Organic content
Feed content that reinforces what a visitor sees once they reach your site, instead of a separate voice or offer.